There’s no doubt about it; the holidays are a magical time to be in Europe. Add to that the centuries-old tradition of holiday markets, and you’re in for a unique experience filled with twinkling lights, mulled wine, and festive traditions.
River cruises, in particular, make it easy to visit multiple cities and explore different markets along the way.
✈️ Our clients’ favorite itinerary? The AmaWaterways Christmas Markets on the Rhine, offering an incredible blend of historic cities, picturesque villages, and holiday spirit.
https://www.amawaterways.com/agent/wheretogotravelco/destination/europe-river-cruises/2025/christmas-markets-on-the-rhine to view dates and pricing.
Here are a few reasons to consider taking a Christmas River Cruise this holiday season, along with some of the must-see markets on the Rhine.
Why Consider a Christmas Market River Cruise?
It’s a calmer time of year
While Christmas season travel in Europe can be bustling, it’s generally quieter than peak summer and early fall. With a river cruise, you get a more relaxed pace and only have to unpack once, making it an ideal way to soak in the festive ambiance without the summer crowds.
See multiple destinations
One of the greatest advantages of a river cruise is the chance to experience several cities and their unique Christmas markets. Along the Rhine, you can visit famous markets like those in Cologne and Strasbourg, along with charming villages that come alive with holiday cheer.
Experience Europe at Its Most Magical
European Christmas markets go back centuries, with enchanting town squares, illuminated buildings, and a festive atmosphere that feels right out of a holiday movie. Picture strolling through market stalls with mulled wine in hand, surrounded by music, lights, and the scent of spiced gingerbread—a truly immersive experience.
Top Christmas Markets Along the Rhine River
Cologne, Germany
Cologne boasts some of the largest and most iconic Christmas markets in Germany, spread across the city in beautiful settings. The Cologne Cathedral Market is set against the stunning backdrop of the UNESCO-listed Gothic cathedral, creating an unforgettable setting with over 150 stalls offering handcrafted goods, festive treats, and traditional German ornaments. Cologne’s Harbor Christmas Market by the Rhine has a maritime twist, perfect for picking up nautical-themed gifts and enjoying unique street performances. From woodcarvings to glass-blown ornaments, Cologne’s markets are a treasure trove of unique finds.
Strasbourg, France
Strasbourg, often called the “Capital of Christmas,” has hosted its Christmas market since 1570, making it one of the oldest in Europe. Located in the Alsace region, the Christkindelsmärik fills the city with holiday spirit, from the towering Christmas tree in Place Kléber to stalls featuring Alsatian wine, cheese, and handcrafted gifts. Strasbourg’s market stands out for its fusion of French and German holiday traditions, with spiced wines and Alsatian holiday pastries like bredele (delicious spiced cookies) taking center stage. The ambiance is pure magic, with cobblestone streets, half-timbered houses, and holiday lights.
Heidelberg, Germany
The charming medieval city of Heidelberg offers a more intimate market experience, ideal for those wanting to escape the hustle of larger cities. Heidelberg’s Christmas Market is spread across several squares, including the bustling Marktplatz and Kornmarkt. The market has an authentic feel, with vendors selling handmade crafts, seasonal treats, and mulled wine. Don’t miss Heidelberg’s ice skating rink in Karlsplatz, with views of the romantic Heidelberg Castle above. The town’s fairy-tale ambiance, especially when dusted with snow, is the epitome of holiday charm.
Insider Tips for Visiting Christmas Markets on a Rhine River Cruise
Now here in Kansas City, the Holiday cheer is magical, but if you’re thinking about taking a hop, jump, and a skip across the pond to Europe to experience the centuries-old tradition of advent markets, here are my best tips for visiting Christmas markets in Europe:
Visit More Than One Market
European cities make it easy to hop between Christmas markets, so don’t limit yourself to just one. Along the Rhine, you’ll find large cities and smaller towns, each offering its own take on holiday traditions. We’ll work together to plan an itinerary that allows you to see several markets and soak in each destination’s unique festive atmosphere.
Embrace the Small Villages
While markets in big cities like Cologne and Strasbourg are a must, don’t overlook the smaller towns. These quaint villages come alive with local traditions and often have fewer crowds, giving you a chance to discover unique artisan goods and local delicacies.
Know Your Dates and Times
Each market has its own schedule, with some beginning in mid-November and others later in December. Some even operate only on weekends. Before finalizing your itinerary, we’ll make sure your visit aligns with the market dates for a seamless holiday experience.
Dress Warm and Be Prepared
Pack layers, comfortable shoes, and bring cash. While some vendors accept credit cards, it’s best to have cash on hand for local goods and treats. And don’t forget to leave space in your suitcase (or bring a foldable duffel) for souvenirs!
Book Early!
Christmas Market River Cruises are in high demand, with many people booking a year or more in advance. The AmaWaterways Christmas Markets on the Rhine itinerary is a client favorite, offering an easy and festive way to explore Europe’s most beloved markets.
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